Fresh and Easy's Farm to Store in 24 Program

Published Aug. 1, 2010 at 1:00 p.m.
photo: Sara NovakThis is an idea that I hope gets some traction and expands to other grocers across the nation. Fresh & Easy's Neighborhood Market found such success with their Farm to Store in 24 Program, that they will be expanding it. Customers are ensured through the program, the their produce was picked only 24 hours prior to their purchase, Along with the program, the grocer only sells in-state produce so that they can get it to you in a timely manner.


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